Margo’s Fish House
Margo’s Fish House, located in Jacksonville, Florida, is a family-owned, locally-sourced, sea-to-table dining experience. With a rich history as a family of fishermen inspired by the sea, Margo's needed a visual identity that recalled a colorful and meaningful heritage while offering a contemporary and mouth-watering energy. The rebrand seeks to stay true to the beachside family style restaurant, while making Margo's feel like a Saturday afternoon go-to for local patrons.
Capabilities
Strategy + Naming
Brand Identity
Custom Logotype
Illustrations
Photography
Studio
Work by Pare
Team
Hannah Paul
Embracing the imperfections and roughened edges, the logo, type palette, patterns, and illustrations nod to the brand’s warm, eclectic feel. The new brand identity still points back to their origin story with black and white photography showing their roots in the early 1950s.
