Arlo
Arlo is the first company to create an entire oral care routine that leaves no waste behind. Their aim is to champion others to embrace the Zero-Waste lifestyle and spread knowledge about the lasting beauty it brings. Arlo’s packaging is fully biodegradable and arrives at their customers’ doors with exactly what they need—nothing more, nothing less. Through this, Arlo gives a new meaning to tangibly benefit the earth even in mundane tasks and provide people an experience that is worth smiling about.
Roles: Visual Identity, Package Design, Brand Strategy, Web Design, Copywriting
Gold ADDY Award: Integrated Brand Identity Campaign
Waste from oral care products have an immense impact on the environment. Choosing a zero-waste oral care routine gives people an opportunity to see meaning and lasting beauty even in the smallest tasks of life. Beause of this, the meaning of zero can extend further through the intergration of the impact and design of Arlo’s products with the individual’s life.
